PROFESSIONAL PHOTOGRAPHY DIRECTLY MEETS ONLINE VISITOR EXPECTATIONS WHEN SEARCHING FOR INFORMATION ABOUT LOCAL BUSINESSES
DISCOVER HOW MY 360 AND REGULAR PHOTOGRAPHY SERVICES CAN ASSIST YOUR BUSINESS MARKETING OBJECTIVES AND ENHANCE ONLINE VISITOR INFORMATION
Move the above 360 HDR image with your mouse or finger to look around the Taynton Lodge hot tub area at Panorama Mountain Resort. Make it “Full Screen” with the [ ] symbol in the top right corner.
The above image is a high-resolution 360 immersive photograph presented on Google. It enables online viewers to “enter” and experience business premises prior to making a decision to book with, purchase from or visit the business.
360 Images Let Potential Customers “See Inside” Your Business When They Are Searching Google For Information And Making Purchase Decisions.
360 Images Are Very Powerful Online Marketing Assets
On Google, Social Media and on Your Own Website 360 Images and Interactive Virtual Tours Offer an Unmatched Online Marketing Opportunity To Show Off Your Business to the World. It’s Just Like Being There !!
360 photographic images can be used individually or as part of a virtual tour. When uploaded to Google they appear in the photo section of business listings on Google Search and within the Google Street View layer on Google Maps and Google Earth.
360 Photography is directly supported on Facebook. 360 images can also be used to create promotional videos for use on Instagram, Twitter, LinkedIn and other social media channels.
It is fast and easy to embed 360 images and virtual tours within your website. If you have an online store it is possible to create “hotspots” within a virtual tour so that an item viewed in the image can be linked to an online opportunity to purchase or book.
360-degree photos simulate being in the shoes of a person standing at the location of the photograph and looking around to the left, right, up and down as desired as well as sometimes zooming. The viewer clicks any point on the image to drag it in the desired direction.
The ability to turn around and look at a surrounding environment is achieved through the digital combination of two or more of panoramic photos. The photos are aligned and matched using computer software to make a continuous photosphere around the the point of shooting. 360-degree photos are effective for showing off vistas, internal architecture and more in a dramatic fashion that replicates the experience of actually being there.
Virtual tours digitally create a realistic representation of reality and present it through the Internet to your customers.
Virtual tours offer the ability to step inside a building, follow a road or trail or experience places, views and events anywhere in the world at any time of the day or night. A virtual tour is a simulation of a real location made with media, including still photography, 360-degree panoramas, video, text, and more. Virtual tours can include links to webpages, products and services, online shopping and booking portals. Virtual tours allow viewers to preview a location and experience it and helps to develop a customer relationship and encourages purchase, booking or future visit decisions.
There are several methods and techniques available to create virtual tours. A comprehensive virtual tour can integrate multi-media “hot spots” using instantly available methods. It can project images from different viewpoints and scales, and can also display non-visual data to enhance and expand user experience.
360 content provides detailed visual information to your potential customers far beyond the restrictive boundaries of one or two still photos. If you have ever wanted to see beyond the frame of a regular photograph and feel what it’s really like to be at that location then 360 photography does that.
360º business photography and virtual tours engage your web visitors and offer unparalleled online access to your location or business without ever leaving your website. 360 photography boosts your web visitor retention and sales or bookings.
Known as “sticky content”, virtual tours are proven to keep potential customers on your website longer. The longer an online visitor remains on your website the better opportunity you have to engage and develop a customer relationship with that visitor.
Google Listings with 360 photos and/or virtual tours are twice as likely to generate interest. Google search results favour businesses with 360 media content in Google Maps, Street View, Google Earth, Google+, Google My Business and other Google platforms.
360 Photography and virtual tours sets your business apart from the competition, generates trust and presents an online image of your business that is consistent with your physical premises. Potential customers notice, appreciate and respond to the difference. By creating this connection with a potential customer at the moment they are making a purchase decision 360 content helps you to develop the customer relationship and close the sale and therefore it directly benefits your bottom line.