360 Photography and/or 360 Virtual Tours On Google Maps And Google Search Bring Online Searchers Into Your Business
Your Google Business Profile appears in search or map results when people are searching for your business or for businesses like yours on Google Search and Maps.
Generally people are searching online for business information at the time they are looking to make a shopping purchase, book an activity, go out for a meal or book accommodation. From a marketing perspective this is the most opportune time for you to convert the potential customer into an actual customer and ideally, to start a long-standing customer relationship. The easiest time to make a sale is when the customer is looking to buy.
Because of this unique timing opportunity, your Google profile is a vital component of your online marketing strategy. If a potential customer does not find the information and content they are looking for in your Google listing they will quite possibly move on and keep looking and it happens fast, often within seconds. It’s like they walked past your door looking for what you have to offer but just kept on going because they didn’t see it. That’s a lost sale.
One of the best ways to grab someone’s attention in those first few seconds after they find you is to offer them what they are looking for, show them who you are and what your business is about. Professional photographs are the best way to do that and especially professional 360 photographs that literally give your potential customer a chance to experience your business premises as though they are already there. If they like what they see then the chances that they will visit, book or purchase are considerably higher.